I recently had the pleasure of working with the internal design team at Athena Health to develop the brand motion. I always enjoy a project like this where we can take a deep dive into the details and intricacies of an identity and create guidelines as to how the brand should exist in motion. We worked through several animated variations of the logotype, logomark, icons, illustrations, title slides, etc before reaching a final solution.
After establishing the brand's motion language I went on to animate 60 icons that could be used in a wide variety of communication across many platforms. Each set of icons was delivered not only as an animated video file but also as raw code for the development team to use within web & interactive media.
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