Art Direction // Design // Animation Agency: Congruent
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The Lexus of Lehigh Valley brand is less about a high end vehicle and much more concerned with creating an enjoyable experience for its customers. An experience that doesn't drain you of your precious emotional energy. This is a dealership unlike any other and it deserves a visual identity that follows suit.
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Still frames from a series of commercials tying the LoLV brand back to the OEM.
I used this pattern across most LoLV touch-points as a subtle reminder that the business exists to serve a diverse range of people - not the slick models you see in the manufacturer's advertisements.
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Below are select spreads from the LoLV Brand Guide
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The Peaceful Promise is a sub-brand of LoLV. It is a direct representation of the business philosophy that truly sets them apart from other dealers. It deserved some thoughtful visual design to help establish it as more than just an idea.
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/c0afa1e8-5834-4142-b6da-002e4536cced_rw_1920.png?h=5933110bf85ed77ed9a2fe9b6bc3e672)
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