Art Direction // Design // Animation
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/06532c76-8708-46c4-a26e-547c9e20b006_rw_600.gif?h=b1f7f74f5bf7e7637e3d49b895de944b)
I've had the pleasure to create several videos for the team at Wish. Decided to stitch together a little montage showing my favorite 5%
Had some help with the illustrations by my good friend Nathan Li.
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/4a4d1af1-1579-49c5-8529-636bf5733ba8_rw_600.gif?h=3310f582cc93dbf915bd124f70c76cb6)
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/a44959fc-5fda-46bf-8d29-624e9283a744_rw_600.gif?h=de649c0412489d55dfb832736d6bcee5)
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/1e55986e-dc32-42a7-afa4-89085fd07ee2_rw_600.gif?h=4d3785150d116cbf98f4a00fd88b6264)
The details are so important. In particular, the follow through of the movement on the headphones creates a sense of inertia that feels so much more believable.
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/9dd184e7-d474-4bcc-befe-a0d707263f1e_rw_600.gif?h=857aa9c18bb6d8fe76756eed40ad675b)
Building out a three-dimensional box allowed an otherwise banal object to become something enjoyable to watch as it spins from scene to scene.
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/ea5801f2-bfb0-4ee6-8433-33ddf8ebd836_rw_600.gif?h=1e6fc72dc01288b3dd2ea8e9fdd960a1)
Adding some secondary actions to a few of the objects with a focus on timing allowed me to add some extra life to the scenes.
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/ef3e02fc-8bc1-42b5-86cf-a81bc297e8ef_rw_600.gif?h=c1cd26df7e13b7d3da61a6fcfe1699af)
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/122650f9-4fc5-4c03-986f-e484e6eaf3c4_rw_600.gif?h=624c6d2606ccc3142b6185e3a63aa912)
Creating the illusion of 3d is of my favorite techniques within the 2d environment of After Effects.
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/d373cec8-17e4-4cd3-bf38-fb89cb22aa3e_rw_600.gif?h=fb0a23b12c7e6ef9f8f00c2cdf420546)
Again, exaggerating the movement of an object with some slight follow through is a great way to replicate inertia and bring life to a scene.
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/e6f2382e-ef85-4d26-9e60-b121622dcc10_rw_600.gif?h=7bf5cc83b9e7e741843bbabe936ece9e)
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/050c6f5f-08d6-4fc4-9525-338273fb41a9_rw_600.gif?h=c23b29e9f980c9a399adcebbda004a77)
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/3ca2239c-751e-45d8-9ae9-7813cbe28177_rw_600.gif?h=e0952250285aaeff81f64409499fa7b4)
![](https://cdn.myportfolio.com/db2a9451f4303b97e05613e10e88c6bf/43ac4219-2948-4ceb-b905-17e8fe9acd12_rw_600.gif?h=0fe6cde3bd78cdf7f45c36a5d101d830)